Bags By Abby
I created a full branding and identity system for Bags by Abby to give the business a cohesive visual presence that could stand on its own. The identity reflects the handmade nature of the bags, the focus on denim, and the personal, fashion-driven vision behind the brand. This foundation established a clear look and tone for the business, leading into the detailed brand guidelines that shape how the brand is presented across all materials.
Logo Design
The logo for Bags by Abby draws inspiration from small textile-based businesses and independent makers, combining a clean aesthetic with subtle cues from fabric and craft. The letterforms have a cut-out, handmade feel that reflects the tactile quality of working with denim. The logomark, a simplified bag, acts as an immediate identifier for what the brand creates. The color palette is rooted in a denim-inspired blue, paired with a complementary yellow to add warmth and contrast. Together, the logotype, logomark, and colors form a visual system that is intentional, recognizable, and communicates the essence of the brand.
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Brand Guidelines
The brand guidelines for Bags by Abby provide a focused overview of the key elements that define the brand’s visual identity. They include the logo, typography, color palette, and logo variations, along with mockups demonstrating how the logo can be applied across different materials. Designed to be simple and easy to follow, these guidelines offer a clear framework for understanding the brand and ensure that every touchpoint, from packaging to digital content, remains cohesive and aligned with the overall aesthetic.
Brand Highlights
This is a collection of images from BagsbyAbby’s journey, showcasing how the brand has connected with the community and shared its products. The bags have been sold in local stores around Miami University, at the Oxford Farmers Market, and through pop-up shops with friends. In addition, Bags by Abby products are available in Michigan and Dayton, highlighting the growth and reach of the brand beyond the local area.
