PRoject Overview
For this project, I created a full brand identity based on an animal of my choice. The process included developing a visual identity, selecting a color palette, designing a logo, and establishing typographic guidelines. I then compiled all of these elements into a comprehensive brand guidelines document, demonstrating how the brand could be applied consistently across various materials and touchpoints.
Process
The process for this project began with exploring different packaging mockups using paper. I tested layouts, sizes, and structures to see what would best suit the product while still feeling engaging and functional.
From there, I decided to focus on recycled denim and design a denim bag to hold the jeans. This choice emphasized the sustainable aspect I wanted to highlight and created a packaging solution that felt unique, reusable, and connected to the product.
I also created a tag to accompany the bag, explaining how customers can recycle their old denim. The tag provides options for dropping it off at a Levi’s store or using it in creative projects through classes offered by Levi’s. This allowed the packaging to be both functional and educational, promoting awareness of sustainable practices.
FInal Designs
