PRoject Overview
For this project, I created a packaging concept for Levi’s focused on sustainability and reuse. The process included researching sustainable practices and exploring existing packaging solutions. I developed a visual direction aligned with the brand and designed a denim bag made from recycled Levi’s denim, paired with a pamphlet that details the life of the denim and guides customers on how to recycle their jeans. This project demonstrates how packaging can promote upcycling, educate consumers, and reinforce Levi’s commitment to reducing waste.
Process
The process for this project began with exploring different packaging mockups using paper. I tested layouts, sizes, and structures to see what would best suit the product while still feeling engaging and functional.
From there, I decided to focus on recycled denim and design a denim bag to hold the jeans. This choice emphasized the sustainable aspect I wanted to highlight and created a packaging solution that felt unique, reusable, and connected to the product.
I also created a tag to accompany the bag, explaining how customers can recycle their old denim. The tag provides options for dropping it off at a Levi’s store or using it in creative projects through classes offered by Levi’s. This allowed the packaging to be both functional and educational, promoting awareness of sustainable practices.
FInal Designs
